What is SEO | Search Engine Optimization Explained in Hindi

Hello Friends and dosto! Matlab English Friends or Hindi Dosto! Is Article me Hum janne vale hain SEO ke bare me. Search Engine Optimization Matlab ki SEO kis bala ka nam hai.

Dosto! Ye Article Shayd kafi lamba hone vala hai Kyuki main ekdm Detail me SEO ko explain karne vala hoon.

So bane rahiye or is Agr ap SEO ke bare me puri jankari chahte hain to Article ko pura padhe. Ya agr aadhi jankari chahiye to apke liye itna kafi hai ki SEO ka matlab hota hai Search Engine Optimization.

Jai ram ji ki!

Ap aage padh rahe hai matlab Ap puri jankari chahte hain. I like this Spirit.So chaliye Vistar se jante hain What is SEO yani SEO aakhir hoti kya hai.

What is Search Engine Optimization –

Dosto! SEO ka full form hota hai Search Engine Optimization. SEO ka matlab hota hai kisi website ke content ko Search engine me rank karne ke liye Optimize karna.

Online kisi bhi platform ya website ya fir blog ko Google ke search engine ke mutabik is tarah se taiyar karna. Ki Vo SERPs me #1 par Rank kar sake.”

Matlab ki website me contents ko is tarah se design or assemble karna. Jisse jab bhi koi user apki website ke content se related koi search kare. To apki Website un tk pahuch sake.

SEO yani Search Engine Optimization tin alg-alg tarike se kiya jata hai. Or un tino tariko ke do Sub-tarike bhi hote hain.

Nahi Samjhe? Chaliye Jante hain –

Types of Search Engine Optimization –

Search Engine Optimization ke 3 type hote hain –

  1. Black Hat SEO
  2. White Hat SEO
  3. Grey Hat SEO

Or in tino hi me SEO ki alg-alg stretagies hoti hai. Dhyan rahe SEO ki kuch stretagy illegal bhi hoti hai. Isi liye Inhe unke Working stretagies ke aadhar par devide kar diya gaya hai.

So chaliye in tino ko bhi jan hi lete hain –

1) Black Hat SEO –

Jaisa ki ap nam se hi samajh pa rahe honge ki Black Hat SEO ka matlab kya hi ho sakta hai. 😉

Matlab ki is category me SEO ki vo strategies aati hain jinhe galat kamo me istemal kiya jata hai. Jo ki Illegal hai.

Glt kam matlab Chori ya Daka dalne ke liye nahi. 😐

Iska matlab hai ki Black Hat SEO ki madad se kuch log galat tarike se apni website ya fir blog ko Google ya dusre search engines me rank karane ki koshish karte hain.

ye alg bat hai ki isse unki websites 10x jaldi rank ho jati hai. Lekin kuch hi samay me Google ya dusre Search Engines ke jo crowlers hote hain.

Vo unke website ke content ko analyze karke unhe samajh jate hain. Ki unki strtagy glt hai. Or fir dhire-dhire unki websites niche jane lagti hai or fir kabhi rank nahi kar pati hai.

In Short, Agr kaha jay to Black Hat SEO ke andr SEO ki vo stretagies aati hai. Jisse Koi insaan Google ya fir kisi dusre Search Engine ke Algorithm ko hack karke apni stretagies un par apply karta hai. J

isse unki websites rank to kar jati hai. Lekin Jaise ki sab jante hain. Lekin Google time to time apne Algorithm me badlaav karte rehta hai. So aisi stretagies ka jada der tk tik pana mushkil hi nahi naamumkin hai.

2) White Hat SEO –

Isme SEO yani Search Engine Optimization ki sari achi strategies apply ki jati hai. Jo ki puri tarah se Legal hoti hai.

Legal bhi is liye ki isme apnai gayi sari techniques chahe vo On page ho ya off page, Sabhi Genuine techniques hoti hai.

3) Grey Hat SEO –

Samajhdar ko Ishara kafi hota hai. 😉 Ji haan! Is Hat me 😀 matlab Is Hat vale SEO me sari nahi but kuch Black Hat SEO ki techniques bhi apnai jati hai.

Lekin Lekin Lekin!

Isko Naahi Illegal log istemal karte hain or naahi Genuine log. Grey Hat SEO ka istemaal sirf tab kiya jata hai jb kisi illgal farm ki Information Nikalni ho.

Matlab Kya ki Grey Hat SEO ka istemaal puri tarah se ristricted hai. Normally iska istemaal bahut hi km kiya jata hai.

Lekin kuch jagaho par Legal form me kisi kam ko jab White Hat SEO me karna lagbhag Inmpossible ho jata hai. Tab Isme Kuch Black Hat SEO ki techniques ko istemaal me laya jata hai.

Chunki, Black Hat SEO ki techniques ko jaha par istemal kiya ja raha hai vo puri tarah se Lega hai. So Ise Grey Hat SEO ka nam diya jata hai. Varna SEO k Normally 2 hi techniques mani jati hai.

Parts of Seach Engine Optimization –

So ab tak apne jan hi liya hoga ki SEO yani Search Engine Optimization 2 Types ke hote hain. Black Hat SEO and White Hat SEO. Lekin Kuch jagaho par dono ka istemal sath me kiya jata hai to isse ek naya Type of SEO ban jata hai jise hum Grey Hat SEO ka nam dete hain.

Lekin har type of SEO ko hum 2 parts me devide karte hain. Chaliye inhe bhi jan lete hain 😉 –

  1. On-Page SEO
  2. Off-Page SEO

So inhe bhi detail me janna chahenge? Chaliye apki ye khwahish bhi puri kiye dete hain –

1) On Page SEO –

Kuch log On-page SEO ko Basic SEO samajhte ki bhul karte hain. Lekin aisa bilkul bhi nahi hai. Balki On-Page SEO hi sabse important hota hai. Agr On-Page SEO hi sahi se nahi kiya gaya. To ap Off-Page ap kitna bhi koshish kar lo. Koi fayda nahi hoga.

So Basically, On-Page SEO ka matlab hota hai ki jo hum apne page par hi SEO karte hain.

Nahi Samjhe! Jaisa ki sab jante hain hum apne Blog/Website par do tarah ke content map create karte hain.

Ek to Posts or dusra Pages. Posts or Pages ke jariye hi hum apne content ( Images, Videos, GIFs, Or Text ) ko hum apni website/blog par logo ke sath share karte hain. Jb hum Posts ya pages create karte hain, Unme apne content ko Text, Images, Videos, ya fir GIFs ke form me rakhte hain.

On-Page SEO par ek alg se article bhi duga jisse apko puri knowledge ho jayegi. Yaha maine sirf ek idea dene ki koshish ki hai.

“So un sabhi forms of content ko sahi tarike se arrange karna, jisse ki vo user friendly or Search Engine friendly ho. Ise hi On-Page SEO ka term kaha jata hai.”

2) Off-Page SEO –

Off-Page SEO ka On-Page SEO se thoda alg hota hai. Matlab ki hum apni website/blog ko Search Engines me rank karane ke liye, apni website se hatkar jo bhi tarike apnate hai use Off-Page SEO kaha jata hai.

Simple Languege me, On-Page SEO vo hota hai jo hum apni website par reh kar karte hain. Or Off-Page SEO vo hota hai jo hum apni website se alg hatkar karte hain.

Dono ka reason same hota hai – Apni website par Organic Traffic lekar aana.

Lekin Off-Page SEO ek alg motive hota hai. Alg-alg jagah se website par Organic Traffic leke aana.

Understand SEOs with Example –

Furz kariye apko ek blog post likhna hai sports se related. “Best Cricket Bats in India

Part of Search Engine Optimization
Best Cricket Bats In India

So sabse pehle ap kya karenge. ek SEO Friendly Article Likhne me kai bato ka dhyan rakhna padta hai. Iske liye sabse pehle apko Keyword Research karna hota hai.

Apne Keyword ” Best Cricket Bats in India ” ko choose kiya or Article likhna shuru kiya.

So jab hum blog post likhna shuru karte hain to hum ye dhyan me rakhte hain ki Humara ek-ek content On-Page SEO ke form me hona chahiye.

On Page Form of Search Engine Optimization –

Jaise,

  • Blog Title
  • Introduction
  • Headings ( H1-H6 )
  • Paragraph length
  • Images ( Alt Text)
  • Keyword Density ( How many times keywords have been used )
  • Post Length
  • Internal Linking
  • External Linking

Yaha par maine jitne bhi chije list me batayi hai ye sari tricks On-Page SEO ke andr aati hai.

So In saari chijo ko dhyan me rakh kar humne ek acha sa article likh liya or publish bhi kar diya. Okay:)! Ab hum kya karte hain. Us post ko promote karte hain. Apne Facebook, Whatsapp, Instagram or baki ke platforms par jo hum jante hain.

Isse kya hota hai. Un sabhi platforms par se Traffic humare blog par aati hai.

Off-Page Form of Search Engine Optimization –

Ab ye to bat hui On-Page SEO ki. Kyuki yaha tak abhi humne sirf apne website par reh kar kam kiya. Ab hum or kya kar sakte hain.

Yaha se Off-Page SEO ka kam shuru hota hai. Hum apne blog ke topic se related Blogs or website owners ko E-Mail ya fir unke Social Media pages ke jariye contact kar sakte hain. Or unse Backlink ki demand kar sakte hain.

Backlinks humesha High Domain Authority vale websites ya fir blogs se lena chahiye. Jisse adhik se adhik Traffic humare website par aa sake.

High Authority Websites se Backlinks lene se humare website ke Search Engine me ranking bhi badh jati hai. Jisse humare blog ya website par adhik se adhik Organic Traffic aaen lagte hain.

Point to be Noted !

Digital Marketing ki jurney me ek bat humesha kahi jati hai.

Content is the King

Ji haan! Chahe ap Online kisi bhi field me ho, agr ap logon tak sahi or valuable content nahi pahucha rahe hain to apke us field me rehne ya na rehne se na hi us field ko koi fark padne vala hai. Na hi us field ke logon ko fark padne vala hai. Or naahi kuch kjas fark apko bhi padne vala hai.

Agr content sahi nahi to logon ki najar me ap sahi nahi. Or logon ki najar me ap sahi nahi. So ap kisi bhi field me sahi nahi. Matlab nahi to nahi.

So Humesha ye bat dhyan me rakhe ki “Content is the King and always be a King”.

Or Search Engine Optimization ka to kam hi yahi hai ki Sahi content ko sahi logon tak pahuchana.

So Over All –

So Over all yahi ki agr ap Digital world me sahi position pana chahte hain. To Content ko Raja (King) maniye or Audience ko Praja( janta ). Or ap ban jaiye Mahamantri. Praja ki pareshani janne ki koshish kare or Raja ko uske hisab se sahi Suggestion de. Taki Raja apne praja ki pareshani ko dur kar sake.

Ye ek Example tha samjhne ir samjhane ke liye. 😉

So is article me maine apko Search Engine Optimization ke ek-ek concept ko bariki se samjhane ki koshish ki. Umeed hai apko pasand aaya hoga. Or apko bata du ki is article me Search Engine Optimization se related kuch important topics ko samjhane ke liye alg-alg articles dene ki puri koshish karuga. So bane rhiyega.

Stay Tuned Friends! 😮

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