Search Engine Marketing Basics |Top SEM hacks for DM[Hindi]

Hello dosto! Aj ki is article me ap janne vale hai ki Search Engine Marketing kis bala ka nam hai. Or hum bat karenge kuch aise hacks ke bare me, Jisse apki marketing ki stretagies me jan aa jayegi. Apko better conversion milega.

Isse pehle hum Advance level ki knowledge jane. Hum jan lete hai ki SEM yani Search Engine Marketing kya hota hai. Search Engine kya hota hai or ye kam kaise karta hai.

Friends! Apne kabhi na kabhi kuch problem ko solve karne ke liye Internet ka istemal jarur kiya hoga. Matlab kuch search karne ke liye Google ka istemal to kiya hi hoga. Or apke search par apko kuch results bhi mile honge. So Friends, jab bhi apko apni pareshani ka solution internet par dhundna hota hai. To vaha Google ek search engine ka kam karta hai.

Search Engines vo magnet ki tarah hote hai. Jo internet par apki problem se related solutions ko aise khoj nikalta hai. Jaise magnet lohe ( Iron ) ko khinch leta hai.

Chaliye Search Engine ko detail me janne ki koshish karte hain –

What is Search Engines –

Search Engine ek madhyam ( Midium ) hota hai. Jiski madad se ap internet par apni problem ka solution dhundte hain.

Jaisa ki log kehte hain ki Internet par apke har saval ka javab mil jata hai. Kya ye sach hai? 🙂 Or agr haan! to kya apne kabhi socha hai ki inti sari information Internt par aati kaha se hai?

ye sari information Internet par hum hi ek dusre tak pahuchate hain. Pure world me Arbo ( Billions ) ki sankhya me Internet Users hain. Or aise hi Millions of Internet Users apne experties ke basis par, Internet par dusro tak apni knowledge pahuchate hain. Iske liye unhe ek platform ki jarurat padhti hai. Jinhe hum Path Way ya Websites kehte hain.

Or fir jab bhi koi user un Billions of information me se apne problem ka solution khojna chahte hain. To isme sabse bada role hota hai Search Engines ka. Internet par hume jab bhi kuch khojna hota hai to hum Search Engines ka istemal karte hain.

Vaise to kai sare Search Engines hain Jaise Yahoo, Bing, Yandex. But sabse popular hai Google, Jaisa ki ap jante hi honge. 😀

How Search Engine works –

Har ek Search Engine apne Algorithm par kam karta hai. Matlab ki Har ek Search Engine ka apna ek server hota hai jisme vo apne data ko store karte hain. Jab bhi koi website ya blog khud ko Search Engines me rank karane ke liye submit karta hai. To Unke websitesko, unhi ke diye hue content or data ke aadhar par sahi postion par rank milti hai. Ranking humesha content quality, User Friendlyness, or Clicks ke basis pardecide hoti hai.

Agr sidhe shabdo me samjha jaye to, Search engine ke pas apna khud ka server hota hai. Or vo internet users ko ek mauka dete hain. Ki Users apni experties ke aadhar par ek informational website create kare. Chuki Internet Users apni problems ke solutions ko Search Engines par search karke hi khojte hain. To Website owners bhi apni website ke content ko Search Engines ko provide kara dete hain.

Taki jab bhi koi User unke Website se related content ko Search Engines par Search kare. To Search Engines unki websites ko Search Results par dikhaye.

Search Engine Marketing –

Ab ap Search Engine ko jan hi chuke honge. Puri duniya ke jyadatar log Google ko sabse best Search Engine mante hain or usi ka istemal karte hain. Puri Duniya ki bat alg, India me 97% log Google ka istemal karte hain.

Ab agr sirf india ki hi bat ho rhi hai to India Ki aabadi 130 Crore hai. So ap andaja laga sakte hain ki kitna huge network hai Google ka. Monthly Searches kitne hote honge. Or yhi se shuru hota hai Search Engine Marketing ka Concept.

SEO or SEM me jyada fark nhi hai. Dono hi Marketing ke part hain. Bas Fark itna hai ki SEO yani Search Engine Optimization ka kam hota hai Free Traffic provide karana. Or SEM yani Search Engine Marketing ka kam hota hai Paid Traffic provide karana.

For Example – Agr hum Social Media Marketing ke Example se samjhe. To Social Media Marketing me do tarah se marketing ki jati hai. Pehle to Free of cost or dusra Paid Promotion.

Thik usi trh Search Engines par bhi do tarike se Marketing ki jati hai. Pehla to Free of cost. Or Dusra Paid Marketing.

Difference between SEO & SEM –

Dono me diffrence bhi jan lete hain. Jaisa ki maine apne pehle hi ek article me btaya hai. Search Engine Optimization kya hai or kaise kam karta hai. Fir bhi yaha ek chhota sa Demo le lete hai. 😀

Agr simple Shabdo me kaha jaye to. SEO ke madhyam se yadi hum kisi website ko Google ya fir kisi dusre Search Engine me rank karate hai. To usme kafi samay lagta hai. Lekin vo kafi lambe samay tak rank par rehta hai. Or yadi hum SEM ke madhyam se kisi website ka Paid Marketing karate hain. To vo website bahut jaldi rank kar jati hai. Lekin vo website tab hi tak rank karegi jab tak ki ap Search Engine ( Google ) ko pay karte rahenge.

SEO Defined –

Agr kuch shabdo me SEO yani Search Engine Optimization ko samajhna ho. To ap ye jan sakte hain ki SEO bhi ek stretegy hai. Jisse apni website ko Google ya fir dusre Search Engine me ranking dila sakte hain. Lekin SEO ranking ka ek aisa method hai. Jisme kafi waqt lagta hai jaise ek week, ek month, 6 month ya 1 saal bhi.

SEM Defined –

Vahi agr bat ki jaye SEM yani Search Engine Marketing ki. To ye bhi websites ko Google ya fir dusre Search Engine par rank dilane ka kam hi karti hai. Lekin kuch alg tarike se. Jaise For Example – Ek Internet user hai. Usne apni ek Website Ready kari T-Shirts se related. Vo apni Websites par T-Shirts sell karta tha. Ab usne Different Brands ke T-shirts ke reviews kiye or articles publish kiye. Products ki listing ki. or Affiliate Links add kr diye.

Kya sirf itna sab karne se uske website par sell aane lagegi? Nahi bilkul nhi! 🙁 Use apni website par Local SEO karna hoga. Taki koi Google par T-shirts ke liye search kare to uski website first position par dikhe. Or Fir use apni Website Google Search console par index karani hogi. Fir Dheere Dheere uske website par Visitors aane lagege.

Vahi agr usko instant sell chahiye hogi. To vo apni website ke liye Marketing karata hai. Agr kisi website par instant visitors lane ho to SEM sabse best option hota hai. So vo sidha Google par search Ads ke liye marketers ki talash karega. Or apni website ke liye Ads create karvayega. Isse jab bhi koi T-shirt ke liye search karega to uski website sabse pehle number par dikhegi. Bas fark sirf itna hai ki aisa tb tk hi hoga jb tk ke liye Ads chalaya gaya hai.

Top Search Engine Marketing hacks for DMs –

Vaise to Digital Marketing ke kisi bhi field me hacks ke nam par kuch nhi hota hai. Har field ke experts isme apni skills or expirience se logo ko kuch tips dete hain. Usi trh maine bhi kuch experts se kuch skills or tips li hai. Chaho to mai vo apko bata sakta hoon! Comments me btana…..

So SEM yani Search Engine Marketing me apko sabse pehle kuch bato ka dhyan rakhna hota hai. Jaise –

Do Proper SEO first –

SEM karne se pehle apko apni website par Proper SEO karni chahiye. Agr apki website or usme rehne vale content Google or User friendly nhi hue to ap chahe jitni bhi Ads ke liye apply kar le. Har bar apke ads ko disapprove kar diya jayega.

Make your content king –

Digital World me bar bar ek hi bat kahi jati hai. “Content is the king” . Or log ise humesha apply bhi karte hain. So apko bi is bat ka dhyan rkhna hoga ki apka content apki website ka King hota hai. Ap jitna focus apne Website ko design karne me lagate hain. Usse kahi jyada time apko apne content par lgana chahiye. Or fir usse bhi jyada time apne content ko market karne me lgana chahiye.

Do homework on your plan –

Apne jo bhi plan kiya hai. Uske liye sabse pehle apna Homework puri tarah se kare. Apne compititers ko Check kare. Unhe Analyse kare. Homework se matlab ye hai ki apka jo bi plan hai apni website ko lekar, Us par kisi or ne kam kiya hai ya nhi. Or kiya hai to kya kya apply kiya hai.

lekin ek bat ka dhyan rahe. Ap kabhi bhi same stretegy apnane ki koshish na kare. Kai bar aisa hota hai ki log competition ko analyse karne jate hain. Or fir apne competiters ki hi stretegy apnane lag jate hain. Isse apki website ki ranking kabhi upr nhi hogi. Ulta or jyada niche jane lagegi.

Don’t just follow the trend –

Ap humesha market ke sath update rahe. Agr ap Search Ads ki bat kr rhe hain to apko competion high bi milegi or Low bhi. So apko is bat ka khyal rkhna hai ki apko Trend ke sath-sath chalna hai. Or Trend ke sath chalne ka ye matlab nhi ap Trend ko follow hi karte jao. Kisi chij ke sath chalne ka matlab ye nhi uska picha karte jao. Agr ap Trend ko follow kar rhe ho iska matlab ye hai ki Trend jb uodate ho rha hai to ap bhi khud ko or apni Stretegies ko update karte jao.

Isse kya hoga ki ap humesha update rhoge or apke learning stages me lagatar growth hoti rhegi.

For Example – Agr hum kisi Application ( Android app ) ki bat kare. To ap dekhte hain ki time to time uske new version Google Play Store par aate rehte hain. Or apko As a customer inform kiya jata hai. Or fir ap jakar use update karte ho. Isse ye fayda hota hai ki apko us app me humesha naye-naye features dikhete rehte hain.

Jaisa ki Hindi me ek kahavat bhi hai – ” परिवर्तन संसार का नियम है। “ Thik usi trh badalte jamane se update rehne vale humesha naye naye parivartano ko dekhte or samajhte rehte hain. Or samay samay par uska labh bhi uthate rehte hain.

Over all –

So is article me maine SEM ke basics ko Explain karne ki koshish ki. Umeed hai apko pasand aayi ho. Jaisa ki apne jana ki SEO or SEM me kya frk hai or SEM or SEO ko deep me btane ki koshish bi ki gyi.

Most imp Note : SEM ke through apna business shuru karne se pehle Advance level janna bahut jaruri hai. Mai iske Advance level par bhi ek article launga. 🙂

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